Saturday, January 25, 2020

Tiger Airways Case Study

Tiger Airways Case Study Tiger Airways is an ultra-low cost airline which commenced services on 25 March 2005. It is currently the largest low-cost airline operating out of Singapore in terms of passengers carried. In 2006, the airline flew 1.2 million passengers, a growth of 75% from the previous year. These days, the hottest news pops that Tiger Airways and Thai Airways International will form an airline based in Thailand, where Thai Airways International and Tiger Airways will own 51% and 49% respectively of the newly formed airline. Operations are expected to begin in the 1st quarter of 2011. This paper is based on this information with further discussion the business model and strategies with Tiger Airways and the whole low-cost airline industry. Question 1 a) Discuss why Tiger Airways jointly launch a low-cost airline with Thai Airways. Provide 5 (five) reasons. Tiger Airways and Thai Airways are both infusive airlines in Asia. Tiger Airways jointly launch a low-cost airline with Thai Airways can benefits both two companies to achieve a win-win situation. Tiger Airways based on Singapore, choose to co-operate with Thai Airways could further develop the international market in Asia. Thailand is one of the most famous tourist resorts in the world. Tourism is a major economic factor in Thailand, contributing an estimated 6.7% to Thailands GDP. No doubt, more and more people will choose Tiger Airways to Thailand as it price advantages. This strategic decision will attract more passengers to Tiger Airways. Compare to Jet star, Air Asia and other low-cost airlines, Tiger Airways is still smaller than its rivals. This move could increase the overall strength of the market competitiveness in Asia. Tiger Airways is all along with its low-cost airline business model from the day when it established. This is a superexcellent chance to advertise its business model and corporate image. b) Evaluate whether Tiger Airways decision in the above strategy is considered as a strategic decision. Support with 6 (six) reasons. The definition of a strategic decision is the decision that is concerned with whole environment in which the firm operates the entire resources and the people who form the company and the interface between the two. There are some characteristics/features of a strategic decision A strategic decision has a major resource proposition for an organization. The resource proposition of Tigers decision is to occupy Thailands international airlines which concerned possess a new market of Asia civil aviation. A strategic decision deal with harmonizing organizational resource capabilities with the threats and opportunities. Thai Airways used to be Tigers competitor, this decision change the competitor to its partner contains with threats and opportunities. A strategic decision deal with the range of organizational activities. Tiger Airways plans to increase its fleet to 68 by 2015 and has the same pan-Asian aspirations as its competitors through this co-operation. A strategic decision involves a change of major kind since an organization operates in ever-changing environment. Both Tiger Airways and Thai Airways are low-cost airlines. This move signified that the two companies want to through this co-operation to change the environment of Asia civil aviation. A strategic decision will involve a lot of risk. Thai Airways own 51% of the low cost airline that means they control the scales. If some contradictions between them, this decision will be a big risk for Tiger Airways. A strategic decision is consider both administrative and operational decisions. Tigers decision aim to reduce cost which co-operate with Thai Airways to achieve the airline business in Thailand through its operational decision of cost-saving actions. c) Discuss which 5 (five) macro-environment factors that will most likely affect the low-cost airline industry. Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, environmental law, trade restrictions, tariffs, and political stability. Eg, if the government wants to increase the airport construction fees, that must can be a big challenge for the low-cost airline industry. Because it will threaten the price advantage which is the biggest advantage for low-cost airline industry compare to others. Furthermore, governments have great influence on the airport infrastructure built, foreign affairs and many other factors that will most likely affect the low-cost airline industry. Economic factors include economic growth, exchange rates and the inflation rate. These factors have major impacts on how air tickets operate and make the price decisions to each low-cost airline industry company. As the low-cost airlines usually between country to country ,the exchange rates and other economic factors will direct influence the costs of goods and the supply and the price of tickets in the low-cost airline industry . Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for the low-cost airlines products and how that company operates. For example, Tiger Airways not only supply the airline services but also supply hotel booking, sightseeing tour and other services. But all these should take different social factors into account. Technological factors include technological aspects such as aerosatsystem, technology incentives and the rate of technological change in this industry. They can determine barriers to entry, minimum efficient service level and influence strategic decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation in the low-cost airline industry. Law factors include the relevant laws affect low-cost airlines. Eg. Tiger Airway Australian only provide domestic service in Australian, because the legal rule of Australian to limit. Question 2 Based on the case study and information on the webpage (www.tigerairways.com/sg), analyze 3 (three) levels of strategy that you can identify at Tiger airways. Corporate and Business level strategy. Operational strategy. Porters Competitive Strategy Model Porter (1980) has described a category scheme consisting of three general types of strategies that are commonly used by businesses. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost Competitive Strategies for Tiger airways In view of the above challenges, low-cost airlines must do three things to ensure their long-term survival. Cost Leadership. Tiger airways maintained a sustainable low-cost advantage over their full-service competitors. Tiger airways ensured that their costs per passenger-km continue to be 50 per cent or more below those of full-service airlines and continuing to reduce their own costs too. Differentiation Strategy. Tiger airways focused on differentiation of their product, that mean they must also offer a product with some frills, which is very highly rated by passengers in terms of value for money. They have draw lessons from the successful model by their competitors like Virgin Blue in Australia and JetBlue in the USA. Virgin Blue was the first carrier outside North America to introduce multi-channel real-time satellite TV to its flights called Live2Air. The strategies of Tiger airways are twofold to take on the legacy carriers and attract higher-yield passengers, and to add points of difference from other low-cost airlines Market Share and Market Segmentation Strategy Tiger airways ensured that on most of their routes they become the number one or number two carriers in terms of market share in Asia. This dominance, combined with their low fares, gives them a very powerful defensive position should new competitors attempt to enter, while also ensuring a strong cash-flow base on which to mount further expansion. Tiger Airways survival and success is due in no small measure to its growth strategy, which has focused on becoming dominant in most of its markets. Operational strategy As mentioned earlier, the chief difference between low cost carriers and traditional airlines fall into three groups: service savings, operational savings and overhead savings. Tiger Airways tend to focus on short haul route. To achieve the low operating costs per passenger, this type of carriers need to have as many seats on board its aircraft as possible, to fill them as much as possible, and to fly the aircraft as often as possible. Tiger Airways want to through its low cost airline affect the traditional airline hub-and-spoke networks poses interesting questions for the airlines industry and policy makers. It means choosing to perform a system of activities differently from that of traditional rivals and providing a coherent set of key activities that reinforce each other to achieve such position in a sustainable manner. Despite the challenges faced, Tigers low-cost model appears to be sustainable in Asia as it has been in the Singapore, Thailand, China and elsewhere. It has a different and substantially lower cost structure than the conventional network model, because the latter imposes higher costs on those who operate network systems. While Tigers network airlines can reduce their unit costs further, they can match those on short-haul routes. Tiger Airways competed for a part of their own traditional markets with low-cost carriers and it will increasingly generate most of their business from the denser, short-haul, inclusive tour markets and from long-haul routes. Within Asia, in South-east Asia and even in Australia, Tiger Airways cleared that low-cost airlines will become the dominant carriers in domestic and short-haul markets. It is not a passing phase. Tiger Airways was here to stay and it will dominate most of the markets they enter. Tiger Airways jointly launch a low-cost airline with Thai Airways was a example to prove. Question 3 a) Using Porters 5 (five) forces model, analyse all the forces in the low-cost airline industry. Buyer power Low-cost Airlines generally have a large number of buyers. Many of these are individual consumers purchasing flights directly from the airline, although there are B2B sales to charter companies, discounters, and similar buyers. In the low-cost carrier market, airlines are competing for the same market segment. The bargaining power of the consumers is increasing as the supply exceeds the demands. Price sensitivity is high; a result of factors such as the growth of online price comparison sites, corporate travel expense policies for business flyers such as Jetstar and Virgin Blue. The consumers are price sensitive. One of the challenges that all the low-cost Airline must face is the lack of customer loyalty in the low-cost carrier arena where passengers easily switch to airlines that offer lower fares. Buyers have no loyalty in low cost airlines such as Tiger Airways as the trip is purchased according to price. Supplier power Low-cost Airlines must enter into contracts when buying or leasing aircraft from suppliers. Breaking hose contracts can often imply a heavy financial cost. Furthermore, Boeing and Airbus effectively form a duopoly of suppliers of new jetliners, not only in the large jetliner category, with planes such as the 747 and A380 but also in small jetliner category with planes such as the 737 and A320. In the market for lower-capacity regional jets and propeller-driven aircraft, companies such as Embraer, ATR, and Bombadier are significant suppliers. The relative lack of alternative manufacturers or substitute inputs increases supplier power. Air Indias passenger fleet consists of 46 Boeing, 78 Airbus, seven ATR, and seven Bombadier planes. Southwest Airlines is the worlds largest low-cost carrier. Southwests successful business model involves not only flying multiple short, quick trips into the secondary airports of major markets but also using only one aircraft type, the Boeing 737. Suppliers offer fuel, labor, airport and security services all with changing prices. Aviation fuel is another vital input. Number of fuel suppliers is still relatively few. However, it is difficult for suppliers to forward integrate. Strategic alliance among airlines for economies size such as code sharing and economies scale such as purchase of fuel and aircraft could reduce the supplier power in some level. New entrants The economic entrance barriers to the not only low-cost airlines but also all the airlines industry is relatively high. For an entirely new company, they include the considerable up-front outlay needed to obtain planes, although this may not be an issue for an existing airline beginning to offer flights to a new country or region. Distribution is not particularly easy, as new players need to establish an online booking system, and relationships with travel agents and other sales intermediaries. It is also vital to obtain airport slots for take-off and landing. There has been a growth in air traffic over recent years which mean that congestion at airports in many countries is expected, especially the major hubs. The time slot given to an low-cost airline is important, and is something all airlines negotiate with airports. Established airlines will already hold the monopoly over slots at certain airports, making it harder for new low-cost airlines to infiltrate. This creates difficulties for a new low-cost airline aiming to negotiate prime slots at busy airports and can result in it being restricted to offering flights only at off-peak times, or having to fly to airports further away from popular destinations. This can be a deterrent to new airlines, as customers may seek more convenient alternatives. For example, in Singapore infrastructure constraints pose as a formidable entry barrier. Because of the intense price war, a new entrant will find it almost impossible to offer rates that are lower than Tiger Airways. The airline industry is highly capital intensive. New entrants are challenged by expensive aircrafts, high cost of operation and war for talents. New entrants also find it very hard to look for suitable airport as airport slots are reserved for established airlines. Substitutes Other forms of transport such as road, rail and marine travel are considered as substitutes to airline travel. Buyers take into account not only the cost of travel but also how long the journey will take on corresponding forms of transportation. In some countries, air travel makes it easier to overcome long distances and has certain benefits such as shorter travel time than rail travel, even including the time to check in. However based on the price advantages of low-cost airlines, rail and road transportation will not becomes more attractive alternatives for a majority of buyers. Furthermore, many consumers are now aware of the environmental impact of air travel, and are turning to rail travel instead. It is possible to travel around much of the world by long-distance bus or train, although levels of service vary and some border crossings may present a difficulty. Rivalry In the airline industry where the market is highly saturated, the rivalry between existing airlines is one of the strongest forces. Rivalry is increased by the presence of low-cost carriers in the market, as these companies can compete more intensely on price. Switching costs for buyers are low. Besides, existing airlines such as SIA will sometimes marketed big promotions which almost has the same price as low-cost airlines, it means that it is easy for them to change to a competitor. In terms of intra-industry competition is also high. Eg. In Asia, Tiger Airways as a new entrant poses as a threat to established low-cost carriers such as Jetstar and Virgin Blue. The competition in the budget sector is very high as all airlines has the same no frills philosophy. Price is the major differentiating factor in the low-cost carrier market, an area where Tiger Airways lead. b) Provide a conclusion and reason on the attractiveness of the low-cost airline industry. No doubt, the biggest attractiveness of low-cost airline industry is based on its great price advantage as it saves money compare to the ticket price of the traditional airways. Besides, it promotes great vacations. For example, Tiger Airways also supply Airways hotels, Travel insurance, Budget accommodation, Car hire etc. With Tiger Airways you would be thrilled because you get to have a great holiday. At the same price compare to other transports ,you do not need to worry anymore about long and tiresome journeys by bus, train or car. This would invariably involve countless days on road, living out of a suitcase and staying in uncomfortable hotels. The flight does away with all this inconvenience. Question 4 Explain value chain analysis. Based on the case and research done through the companys website, analyse the value chain of Tiger Airways. Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Influential work by Michael Porter suggested that the activities of a business could be grouped under two headings: (1) Primary Activities those that are directly concerned with creating and delivering a product (e.g. component assembly); (2) Support Activities, which whilst they are not directly involved in production, may increase effectiveness or efficiency (e.g. human resource management). It is rare for a business to undertake all primary and support activities. Primary Activities Primary value chain activities of Tiger Airways include: Primary Activity Description Inbound logistics Tiger Airways based on Singapore, Tiger Airways can attempt to co-operate with Airbus to lower the cost of the airplanes. It can also co-operate with food suppliers to get cheaper and more delicious. Operations Tiger Airways now operates a fleet of 19 Airbus A320-family aircraft and is committed to increasing its fleet size to 68 by December 2015. The airline operates flights to 33 destinations across 11 countries and territories in Asia and Australia from its aircraft bases in three locations Singapores Changi Airport Budget Terminal, Tullamarine Airport in Melbourne and Adelaide Airport in South Australia. Besides it has detail duties, responsibilities and specifications for every position include Flight Dispatchers, Operations Controllers, Flight Safety Manager, Pilots and Cabin Crew. Outbound logistics Tiger Airways of Singapore has agreed to open their operations in various countries. It is also stepping forward to associate with a Global Distribution System company to strengthen its ticketing system to enable travelers to access to more passengers. Marketing and sales The Company recorded an operating profit of $28.0 million and a profit for the year attributable to shareholders of the Company of $28.2 million for the financial year ended 31 March 2010. Revenues grew 28.6% to $486.2 million while operating costs grew only 7.7%, despite the 53.8% increase in passengers compared to the preceding 12 months. Growth in revenues was supported by the combination of passenger seat revenue increasing 19.6% and ancillary revenue growth of 87.4%. Ancillary revenues currently comprise 19.4% of our revenue base, an increase from 13.3% in FY2009. Management continues to be focused on optimising ancillary revenues, with initiatives such as the carriage of cargo being introduced in FY2011. During the last 12 months from 2009 to 2010 the number of passengers reached at 4,872,000 Service Besides online sales and flying services à ¯Ã‚ ¼Ã…’Tiger Airways also supply Tiger Airways hotels, Travel insurance , Budget accommodation, Car hire etc. Support Activities Support activities include: Secondary Activity Description Procurement The procurement of Tiger Airways was a low-cost carrier operates a fleet of Airbus A320s. Now Tiger Airways has a fleet of 19 Airbus A320 aircraft and it aim to increasing its fleet size to 68 by December 2015. Human Resource Management The human resource management was organized by its special department in details. Processing of Employment Pass, Airport Pass and Staff Pass Administer Staff intranet database Administer procedures for new hires and resigned employees Compiling of information for surveys requested by its special agencies. Technology Development Around 75% of Tiger Airways seat sales come from the internet, both from the public and agents, while the balance 25% comes from call centers and airport outlets. By these years ,Tiger Airways continue to develop its webs power by co-operate with Facebook, Twiter, Youtube and other media agencies . It also emphasis on advising. For example in 2005, it had an increase of more than 60% in revenue and website visits since it launched its new advertising campaign: Whats New Pussycat? Infrastructure By 16 June 2010, the biggest shareholder of Tiger Airways is Singapore Airline Limited which holds 33.55% of the company shares. Approximately, 31.8% of the companys shares are held in the hands of public. Question 5 a) Analyse at least 5 (five) common cost-cutting strategies adopted by low-cost carriers that directly affect the passengers. 1. Develop creativity. A good example to support this strategy is the invention of Boeing 737. The Boeing 737 is a short-term and lower-cost twin-engine airliner developed by U.S. which influenced the whole low cost airline in the world. With this aircraft, it can save the gas but also narrow the costing of supplier to gain the biggest benefit of airline. Southwest Airline is the biggest low-cost airline in the world which using only this aircraft type to add a batch management to get the cost-cutting. 2. Rational use of resources. The low-cost airlines usual have limit resources, however use it rational become the key to success. After 911 the airline industry in U.S. was decreased. But Southwest Airline remodeled its Boeing 737 , added six more seats to every plane and guarantee will not effect the comfortable of the passengers, which help Southwest gain the profit even the past-911 time. 3. Efficient chick in service. The low-cost airways usually provide short-term service. The fly travel time will not over 2 hours. All the passengers concerned how fast they can chick in and how long they can arrive. The same successful example of Southwest Airline proved that they only need 10-15 minutes from chick in to take off, which usually take 1 hour to do that. This action not only gains the trust of passengers but also save the time. As time is money in business, they gain the efficient cost-cutting. 4. 0 strategy. Every low-cost airline should have a self- orientation of their company. For the low-cost airlines 0 means no luxury fitment, no free-service of food, no provide of TV and ear phone ect. to make a cost-cutting. 5. Effective and efficient operation. The low-cost airlines operate many planes. The key is how to operate them efficient. The biggest successful factor of Southwest Airline is the number 11 in its cost-cutting culture as 11 means they guarantee every Boeing 737 of their airline fly 11 times per day. It gains both the passengers benefit and the max operation of their airplanes. b) Recommend at least 3 (three) future strategies that Tiger Airways could implement to maintain its low-cost strategies. Break-even. A useful method for making expense comparisons is break-even analysis. Break-even is the point at which gross profit equals expenses. In a business year, it is the time at which your sales volume has become sufficient to enable your over-all operation to start showing a profit. It is important for low-cost airlines to remember that once sales pass the break-even point, the fixed expenses percentage goes down as the sales volume goes up. Locating Reducible Expenses. The airlines profit and loss statement provides a summary of expense information and is the focal point in locating expenses that can be cut. Taking cost cutting Action. When the airlines have located a problem expense area, the next step obviously is to reduce that cost so as to increase the profit. A key to the effectiveness of your cost-cutting action is the worth of the various expenditures. As long as you know the worth of your expenditures, you can profit by making small improvements in expenses. Keep an open eye and an open mind. It is better to do a spot analysis once a month than to wait several months and then do a detailed study. Take action as soon as possible. You can refine your cost-cutting action as you go along. Conclusion The low-cost airline revolution has injected a dose of democracy into the travel world. Low-cost airlines have succeeded in taking over a large part of the market. Tiger Airways jointly launch a low-cost airline with Thai Airways provide a new opportunity, a new market and a new business model based on its successful business strategies. Moreover, Tiger Airways get ready to take off more quickly; enabling it as competitive airline to schedule more flights and provide more attractive schedules for passengers. No doubt, there is a bright future for Tiger Airway!

Friday, January 17, 2020

Case of Thabo Meli V R

THABO MELI v R Fact of the case : The defendants had taken their intended victim to a hut and plied him with drink so that he became intoxicated. They then hit the victim around the head, intending to kill him. In fact the defendants only succeeded in knocking him unconscious, but believing the victim to be dead, they threw his body over a cliff. The victim survived but died of exposure some time later. The defendants were convicted of murder, and appealed to the Privy Council on the ground that there had been no coincidence between mens rea and actus reus in order to put them liable for murder.Principle of the case : Approach use is the series of acts. This approach involves treating a series of distinct act as continuent parts of a larger transaction. Liability may be attached where at some point in the series of acts, the accused has the necessary mens rea even if the mens rea does not coincide precisely in time with act causing death. Argument by the appellant: The appellant cont ended that the two acts done were separate acts.The first act was done accompanied by mens rea which did not caused the death but the second act that caused death. They argued that the second act was not accompanied by mens rea, therefore, they were not guilty of murder. Defence by the respondent : it appears from the medical evidence that the injuries which deceased received in the hut were not sufficient to cause the death and that the final cause of his death was exposure where he was left at the foot of the krantz.There is no doubt that the accused set out to do all these acts in order to achieve their plan. Judgment of the case : It was impossible to divide up what was really one series of acts; the crime was not reduced from murder to a lesser crime, merely because the appellants were under some misapprehension for a time during the completion of their criminal plot; and, therefore, the appellants were guilty of murder.

Thursday, January 9, 2020

The Way Obama Felt - 1458 Words

The way Obama felt. This piece is about my experience, as a black woman, facing adversity in a volunteered leadership role for a class project. The subjects in this experience tie closely to that of political events surrounding Barack Obama’s post-presidency and arguably, for the beginning of it as well. Similarly, as Obama had hope in this country, I had hope in my peers in executing successfully a project specifically dealing with social change. They elected me, as this country elected its first black president, and this strengthened both our faith and hope each in the system and project. The same way Obama tried to empower a divided country politically frustrated with its increasing national issues, so did I for my team that appeared†¦show more content†¦I was very direct and transparent with my teammates and even empowered those who opposed the project. Like all leaders, adversity is inevitable. I endured plenty of it for my ideas by the same teammate. Despite this, I still hung on b ecause I believed in the vision that Professor X had of us as agents of social change. The same teammates who opposed the project in the beginning, tried to convince the class that they had stronger leadership capabilities than me, despite that previously they were openly against the project and Professor X syllabus. â€Å"I’m the Queen of Google doc,† she boasted. A few chuckles came from a student who was one of few who spoke to me outside the classroom. I recalled consoling her when she upset about the warning Professor X. Now, here she was supporting a competitor of mine. It hurt a little but I was reminded by my past to not fight for what is already given. Hence, leadership of the group was already bestowed to me. So, I reassured the group that as a leader, team effort would be my main concern. The next day, my competitor scattered the google doc with research. When I tried to organize it as it was part of my job description, she lashed out on me via messenger. Very respectfully, I tried to reassure her that I was simply organizing the document and welcomed her input. Intensely, dissatisfied, she erased her research. I understand groupShow MoreRelatedThe Presidential Campaign And Obama s Administration970 Words   |  4 Pageslobbyists. Obama had to deal with interest groups all throughout his presidency, whether it was dealing with Congress or his interaction with committees. Over time interest groups have taken on a larger and more important role in government. The interaction between interest groups and Obama played an influential role in shaping his presidency. Special interest groups are a group of people, usually formally organized that share a common concern and wish to influence public policy in some way. 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Wednesday, January 1, 2020

Malcolm X and the Civil Rights Movement Essay - 730 Words

The Civil Rights Movement includes social movements in the United States whose objective was to end racial segregation as well as discrimination against African-Americans. Civil rights are a class of rights that protects individuals freedom and ensure ones ability to participate in the civil and political life. Civil rights include the ensuring of life and safety, protection from an individual. The United States tries to get voting rights for them. The phase of the movement began in 1954 and ended in 1968 specifically happening in the South. This movement was described by major campaigns of civil resistance. The Acts of nonviolent protest and civil disobedience produced disaster situations between activists and government authorities.†¦show more content†¦Malcolm strongly desired a change. At the age of 20, he gets indicted for larceny. He goes to prison and there becomes a member of the Nation of Islam. The introduction to the Nation of Islam became the rest of Malcolms life, but impacted it in a positive way. The Nation of Islam was also how he became Malcolm X; he changed his name to Malcolm X because the X was used to replace the slave name of Little which Malcolm says to be the last name of the slave owners. He was the public face of the controversial group. Later, in 1946 he is again convicted of larceny, breaking and entering, and carrying a weapon. After this he becomes more involved in all the civil rights situations. To his admirers, he was a courageous advocate for the rights of blacks. Malcolm X wanted African-Americans use violence against whites instead of a passive method. Malcolm X advocated African-American pride and rose to become a human rights activist. Malcolm X was a man who indicted White Americans in the worse terms for its crimes against African-Americans. He has been called one of the greatest and most influential African Americans in history. By March 1964, Malcolm X had grown to be the most disillusioned with the Nation of Islam. Malcolm X spoke against the unfair and unjust treatment to the African Americans. Malcolm X fought against prejudice and discrimination for the freedom of African Americans. Malcolm X spoke to reporters about theShow MoreRelatedMalcolm X And The Civil Rights Movement1180 Words   |  5 PagesThroughout the Civil Rights Movement, many came out of the crowd yearning for their voice to be heard. Freedom activists became well known throughout various parts of the United States, all with different ideas about how to approach such an enormous problem of injustice faced by Negros. With racial injustice at its hand, America was blessed to receive civil rights activists Malcolm X. In order to understand Malcolm X’s philosophies, one must look back and examine his past, paying attention to keyRead MoreMalcolm X And The Civil Rights Movement1500 Words   |  6 PagesDuring the 1960’s, the Civil Rights Movement involved ending segregation and inequality in order for black people in America to attain equality and justice. Although the whites and nonwhites were citizens of the United States of America, the whites had civil rights and they were superior, while the blacks didn’t have the same rights as the whites did and they were considered inferior. Many blacks protested about the blacks rights and eventually more people heard about it and decided to follow alongRead MoreMalcolm X And The Civil Rights Movement1128 Words   |  5 PagesMalcolm X, May 19, 1925 – February 21, 1965, who was born Malcolm Little, was orphaned as a child. At the age of 6 his father was killed, and when he was 13 his mother was placed in a mental hospital, after which he went in and out of various foster homes. At the age of 20 Malcolm went to prison for larceny and Breaking and entering. As a result of going to prison, he ended up becoming a member of the group known as, the nation of Islam, and after leaving prison on parole in 1952, rapidly climbedRead MoreMalcolm X And The Civil Rights Movement1045 Words   |  5 Pagesto the African American Civil Rights Movement there are many people that are seen as heroes. Some, like Malcolm X tend to be seen in a more negative light and it is often debated whether or not he was a good addition to the civil rights movement. In 1952 when Malcolm’s recognition rose he became one of the most influential speakers for black americans. His recognition came with controversy and he is often seen responsible for the violence before and after his death. Malcolm was very outspoken andRead MoreEssay on The Civil Rights Movement: Malcolm X1135 Words   |  5 PagesDuring the Civil Rights Movement, there was a famous leader whose protests were peaceful and non-violent. That man was Martian Luther King Jr., but many people have never heard of another Civil Rights leader. Even though his protests were different than King’s protests, he did his part and help with equality. This man was Malcolm Little, mor e famously known as Malcolm X. After a rough upbringing, Malcolm X led protests that differed which ended with his assassination. His protesting didn’t startRead MoreMalcolm X was a Symbol of the Civil Rights Movement1573 Words   |  6 Pagesprepare for it today.† Malcolm X The 1920’s, or the â€Å"Roaring Twenties†, was a time in American history described as the â€Å"Wild West†. Prohibition brought controversy and anarchy to the once civilized American society, with mobs and gangs at the peak of their power with leaders such as Al Capone supplying alcohol and guns to the public. This was also a time of heightened racial segregation, with boundaries being set such as only white bathrooms and schools. Malcolm (X) Little was born in thisRead MoreAnalysis Of The Civil-Rights Movements Of Gandhi And Malcolm X879 Words   |  4 PagesKings non-violent protests, and their efforts for an equal and safe America, the Civil-Rights movements of the 1960s or Gandhi and Malcolm Xs peaceful protest way. All Four found a peaceful way to have a common genuine effort for change in a situation that the leaders of our country fail to deem as an extremely poor guidance for our country. Without the efforts of such leaders as Martin Luther King or the Anti-war movement including Benjamin Letterman, the SHANE committee, and SOPU organization, a changeRead MoreMartin Luther King Jr. and Malcolm X: Icons for the Civil Rights Movement947 Words   |  4 PagesMartin Luther King Jr. and Malcolm X were two individuals who not only helped the African-American plight during the Civil Rights Movement, but served as icons to the history of their race. Martin Luther King Jr. and Malcolm X grew up in very different environments. King Jr. came from a middle class family where education was a significant value in his home life. Malcolm X, on the other hand, was raised in a foster home after his father’s murder and his mom was put into a mental institution. He wasRead MoreComparison of Malcolm X and Martin Luther King Jr. in the Civil Rights Movement1214 Words   |  5 PagesThroughout the Civil Rights Movement, many leaders emerged that captured the attention of the American public. During this period, the leaders used different tacti cs in order to achieve change. Of two of the better-known leaders, Malcolm X and Martin Luther King Jr., the latter had a more positive influence in the progress of the movement. Each of these two leaders had different views on how to go about gaining freedom. While King believed a peaceful means would allow the blacks to achieve equalityRead MoreEssay Question: Assess the Extent That Malcolm X Achieved His Goals in The Civil Rights Movement in America. (Consider the Legacy Malcolm X Left Behind)2298 Words   |  10 PagesEssay Question: Assess the extent that Malcolm X achieved his goals in The Civil Rights Movement in America. (Consider the legacy Malcolm X left behind) Malcolm X aspired for justice and liberalisation for all African-American people during the late 1950s and early 1960s. He was a dynamic spokesperson and used religious concepts from the Nation of Islam to appeal to many African-Americans. Malcolm X was an activist for Black Nationalism and separation as solutions to the scourge of white

Tuesday, December 24, 2019

Causes And Effects Of Social Media Essay - 769 Words

Over the past years, social media has grown tremendously fast. Most people have at least one social media account. The use of social media has its benefits and its problems. It is good for spreading the current news, advertising businesses, and it is one of the easiest and fastest way people communicate with each other. However, it also spreads hate. Some people let their social media rule their life as if they must live up to something because of what they witness on the social media. The popularity of social media causes issues on both physical and mental health, puts a risk to privacy, and spreads false information. Social media causes health issues to its users. Many people spend a lot of time sitting with their phones or†¦show more content†¦Moreover, a quick check on Facebook, Twitter, Instagram or Snapchat can last up to 30 minutes or more, thus decreasing a person’s work productivity. Secondly, an individual’s privacy is at risk on social media. Some people are careless with the pictures and videos they post online. Therefore, some of this can put them at risks and destroy their image. For instance, some â€Å"college administrators scan Facebook profiles for evidence of illegal behavior by students† (â€Å"Social Networking ProCon.org†); hence the students guilty of such things get rejected. Similarly, it became challenging for people to separate their personal from work life. Also, some of the information stored in social media can be used by the governments to control the people. The government can get access to any post â€Å"with a warrant, which the United States Foreign Intelligence Surveillance Court can grant secretly† (Thibodeuax). The information put online is not always secured, and hackers can manage to take hold of it. Some statistics show that 68% of social media users share their date of birth, 63% share their school name, and 18% share their phone numbers; each information can be used for identity theft and stalking. Also, many kidnappers and burglars use social media to collect information about their victims. Thirdly, social media spreads false information. Many heard of the phrase â€Å"not everything on the internet is true.†Show MoreRelatedCause and Effect of Social Media Essay888 Words   |  4 Pagesyounger generation in particular. Technology plays as a key factor in most lives, social media especially. Among the most popular of social media are Facebook, Twitter and Instagram, all with the main purpose to share or view personal information and experiences, communicate with others and meet new people on social or professional grounds. There are several positives and negatives effects associated with social media, making it a topic of debate whether it is creating more good or harm for today’sRead MoreSocial Network1015 Words   |  5 Pages4/8/13 essay - Causes and Effects of Social Networking Causes and Effects of Social Networking Navigation Home #1: Bullying #2: Self Expression and Creativity #3: Sharing Knowledge From Around The World Audience Potential Causes and Effects Sources cited Thesis essa y Sitema p Se ar c h t hi s si t e essay The Effects Of Social Networking Jenna King per. 4 4/5/12 Every day, thousands of people are logging on to social networking websites. Some play games, some chat with friendsRead MoreCompare Contrast Essay1207 Words   |  5 Pagesclose to us have actually had the opposite effect. Devices such as mobile phones, tablets, television, and laptops are just a few inventions that have us obsessed over them during our free time. With the advent of social media, we have become more engrossed in our own little world. People spend more time on social media and gadgets than actual face to face interactions between human beings. Two writers attempted to explain this phenomenon in their essays. â€Å"The Flight from Conversation†, by SherryRead MoreFacebook614 Words   |  3 PagesSiwen Liu Professor Cottrell UCWR 110 15 September 2015 (Type of paper: Optional) Final Summary Essays Sentence: The essay Stephen Marche wrote â€Å"Is Facebook Making Us Lonely† is talking about with the technology what the society looks like now, and social media like Facebook and twitter have made us more densely network than ever. Paragraph: In Stephen Marche’s article, Facebook is a reason people are becoming move lonely and standard. The relationshipRead MoreIs Cyberbullying Becoming An Added Struggle Of Mental Health Essay1269 Words   |  6 Pagesbecoming an added struggle of mental health which burden the New Zealand Youth (Bilby, 2016). To endeavour to cover the cyberbullying topic this essay will introduce the development of the internet and Facebook. Secondly, it will outline the concern of cyberbullying, the roles of a victim and perpetrator. Furthermore, indicating the beginning and long term effects and consequences of the cyberbully issue and lastly identifies how the issue is being addressed within New Zealand with recommendations as toRead MoreViolence in the Media Does Not Contribute to the Violence in the Society1733 Words   |  7 Pages This essay aims to discuss whether violence in media contributes to the violence in the society. The essay will first define who the society is and what constitutes as violence in both the media and in society. It will then discuss audience reception studies and the uses and gratifications theory as to how the audiences receive the media and what they do with it. With evidence from supporting articles and a survey done, this essay will argue that violence in the media does not contribute to theRead MoreThe Social Media s Relationship Between The Basic Daily Life And Society s Issues1473 Words   |  6 Pagesabout their surroundings and their world issues by using social media. Because of this, people’s life would become interesting and easy. Social media and some other digital advices endow daily lives more possibilities. These media not only enhance people’s ability of solving something serious but also help people think social issues deeply. However, the social media also enhance something negative. In the digital world, according to his essay â€Å"Project Classroom makeover†, Cathy Davidson claims thatRead MoreAnalyzing Violence and Crime in USA1357 Words   |  5 Pagespurpose of this essay is to investigate the causes of violence in America and look specifically at the youth of this country and the effects that are produced because of their behavior. Essentially, this essay will try to communicate how the proliferation of violence committed by American youth demonstrates tight connections among culture, media, and capitalism creating unique circumstances that result in excessive violence and rage relative to other youth around the world. This essay will first introduceRead MoreAnalysis Of Sherry Turrkle The Flight From Conversation958 Words   |  4 PagesProfessor of the Social Studies of Science and Technology at the Massachusetts Institute of Technology, Sherry Turkle, in her New York Times article â€Å"The Flight from Conversation†, identifies society’s declining ability to connect with each other on a person-to-person basis. Turkle’s purpose is to highlight the importance of human interaction with the absence of technology. She supports her argument concerning technology’s negative implications on people’s interactions amongst each other by the following:Read MoreA Photograph On Instagram, And The Scourge Of The Selfie1291 Words   |  6 Pagespicture, enlarge a person’s butt, or even whiten people’s teeth. At what point do those technological advances cross a line? With social media ranging from Facebook and Twitter to Instagram and Tumblr, do these media sit es promote egotistical behavior? In January of 2013, John Paul Titlow discusses some of the disadvantages and advantages that Instagram has in his essay: â€Å"#Me: Instagram Narcissism and the Scourge of the Selfie† that was posted on a website called ReadWrite. Although Instagram was

Monday, December 16, 2019

High School Enrollment System Free Essays

Chapter II Review of Related Literature These are the studies and documentation that were gathered which can support the proposed system and will serve as an overview of the presentation of the system analysis. The remarks that have been gathered show the demand for this kind of software. It not Just ease the burden of the users but also it gives the system consistency which only specialized software can provide. We will write a custom essay sample on High School Enrollment System or any similar topic only for you Order Now It includes the foreign and local studies. These data are important aspect in the development of the project. The following are the works the researcher have taken into consideration: Local Studies Health system around the world are now facing a crisis of personnel shortage, low morale, and fading of trust. This has led to loss of health workers, weakening of health services, and erosion of public trust in the health system. For the enhancing and effectiveness support from the government must apply to them definitely. 1 . Provincial Government of Vulcan District Hospital Information System (THIS) The District Hospitals serve areas in the Province of Vulcan which are outside the catchments area of the Provincial Health Office, based in the City of Mallows . The THIS was piloted in Reaction M. Mercado Memorial Hospital (RUMMY) in Sat. Maria, Vulcan in the year 2003. To date, all the other district hospitals in Baling (Baling District Hospital), Hexagon (Emilio G. Perez Memorial District Hospital), Vulcan (Gregory Del Pillar District Hospital), Calumet (Vulcan Maternity and Children’s Hospital), and San Miguel (San Miguel District Hospital), are starting to utilize the system in their daily operations. THIS transforms the administration of the district hospitals under the Provincial Health Office from manual to digital. The system automates transactions, linking data entered at the Admission Section or POD Department, the Pharmacy, Laboratory, X-Ray, Billing, Collection and Records Section. Inventory and supplies data are entered at the Supply Section. Because the system uses an integrated database, it reduces the volume of redundant paper files kept in separate locations within the District Hospitals. The centralized database also makes it easier for users to process and retrieve data. The THIS thus enables the hospital staff to deliver services faster in a more organized manner, more accurately, and more conveniently. They can now process data and provide feedback to clients. The automation has also decreased the time spent by staff on their routine work. The THIS provide a number of support services, Entry of Incoming Supplies, Requests, and Issued Supplies, Patient’s Bill, Accomplishing Patient’s Philately Form. Compared to MASH Record and Billing System include administrative services relating to personnel, supplies, inventory, and finances. The staff maintains an inventory of medical supplies and medicines. The billing section computes bills for patients. These support services require an organized management and presentation of data, accuracy in recording, computation, and reporting, and nonviolence of use. . Medical Center Manila Nursing Services Monitoring System Department of Health and accredited by the Philippine Health Insurance Corporation. Managed and operated by Hospital Management Services, Inc. (HAMS), MGM was established in 1967 by a group of distinguished physicians who were graduates of the University of the Philippines-Ph ilippine General Hospital (UP-PUGH), headed by Nobel Prize Nominee and National Scientist for Nuclear Medicine Dry. Paulo C. Campus, made possible with the whole hearted support of Mrs.. Caseload Lori Dildo and Mrs.. Josephine Murphy-Conjuring. The Nursing Services Monitoring System will feature a network of computers that transmit and receive scheduled of nursing services. Access to the system is limited through password for ever user and user domain. A user must first log-in into the system before he can actually penetrate any module in the system. Main menu is displayed after logging in. The system feature the kinds of nursing services rendered to the patient as well as the schedule of these. Compared to MASH Record and Billing System, The MOMS focus only on the improvement of the quality of nursing services. The system aims at providing support for the nurses who are under heavy loads of patients. The MASH Record and Billing System is developed to improve the quality of services that the hospital can give to the patients. It utilizes a centralized patient record to connect the people and process that drive the business. 3. Philippine General Hospital Care System The Philippine General Hospital (PUGH) is a tertiary state-owned hospital administered and operated by the University of the Philippines, Manila, the University of the Philippines System’s Health Sciences Center. It is the largest overspent hospital administered by the university, and is designated as the National University Hospital. It is located at Eremite, Manila in the Philippines. It is the biggest hospital in the country with a 1,500-bed capacity. It is a mixed-use hospital, with 1,000 beds for indigent patients and 500 beds for private patients, and offers some of the lowest rates for patients and is generally known as the hospital for indigent patients. The computing history of the Philippine General Hospital has proven its capacity to maintain its vision to be premiere institution to take care of problems and related diseases. The Philippine General Hospital (PUGH) had been using a computer for its business operation, particularly for its Patient Billing. With the purchase of its first general-purpose computer, programs were developed automate the process of Discharging of Check-up Package Medical Patient, Notice of Additional Deposits, Balance Summary Report, Income Center Report, and Patient Directory. Access to the system is limited through password for every user and user module in the system. Main menu is displayed after logging in. It has management mechanism that efficiently locates and monitors nursing human availability. The Philippine General Hospital Care System developed the automate process of Discharging of Check-up Package Medical Patient, Notice of Additional Deposits, Balance Summary Report, Income Center Report, and Patient Directory that is limited only to patients. Compared to MASH Record and Billing System, it improve the quality of services that the hospital can give to the patients and also manages the stock of medicines. It utilizes a centralized Inventory system to monitor and to prevent shortage of medicine availability. 4. Capitol Medical Center Record System the year 2003. Capitol Medical Center Inc. Hurst to digitize the medical records is a major step in providing the patients and medical professionals with a more efficient system of archiving and retrieving patient records. It is a user friendly and each record contain all necessary information related to a patient, from time of admission, diagnosis, to date of discharge, and procedures performed. This database will include no less than 40 fields in each patient’s record that will make it wholly complaint with the reporting standards of Department of Health (DOD) and Philippine Health Insurance Corporation (PHILATELY). The CM record archiving system will have the ability to access the millions of records we now have in storage. Where it would normally take us three days to retrieve and print out a patient’s medical records, the archive system can help us to dramatically reduce this waiting time to Just minutes. Compared to MASH Record and Billing System, The CM have the ability to access medical records in providing the patients and medical professionals that is limited only to patients. MASH Record and Billing System, improves the quality of services relating to personnel, supplies, inventory, and finances, maintains an inventory of medical supplies and medicines, computes bills for patients. This is a valuable tool for Hospital management. 5. Computerizing of Medical Record (COM) The developer Dry. Victor E. Pollack developed the software for keeping the medical records of the patients and for the fast and easy access of user in searching the information. The system implement includes the on-line computerized data handling system. The system has objectives to the successful computerized system which includes a demonstrated superiority to the current record systems in case of clinical SE while providing pertinent and complete information, and while recording important and unexpected complications or physiologic processes. The capability of improving the decision making processes in clinical data; the provision of a model for monitoring the quality of medical care, and on-line availability of the data at any time for clinical use and interpretation. The COM uses on-line computerized data handling system to access current record systems that is limited only to having an Internet connection that will be costly for a hospital. Compared to MASH Record and Billing System, it allows the user to access, edit, check, print and store record of a selected patient without the use of Internet connection. Foreign Studies The Science and Technology of medicines has incredibly advanced from simple medical practices to computer-aided robotics that literally performs. The developers of this system expect the readers to be enlightened with vision of conducting more thesis that concern the innovation and creation of utility aids for the purpose of improving medical services. 1 . Patient Management Information System (MIS) MIS by Dry. Usury Bali is used by several hospitals in the U. S. Because of its functionality, efficiency and effectiveness. It was improved legibility and completeness of documentation, data with better accessibility and accuracy. The Patient Management System is a user-friendly, window-based system software that includes billing, scheduling and management reporting. It has additional modules that interface to MIS includes collections clinical information and third party products. An effective information system of Patients in hospital is critical to the directly affected when are record are wrong or someone’s are missing a file or record. The MIS will organize, systematize, and it will take care of the records. Changes in reimbursement rates and regulations for the outpatient rehabilitation industry are motivating clinic owners and administrators to find new ways to improve productivity, slash administrative costs and eliminate sources of claim denials. Connecting the people involved in these processes when they need it is key to improving your clinic’s business performance. This study is similar to our research in a way they’re objectives in making this system is the same. They both target to have a organize, systematize records. The patients will have accurate patient files. But on the contrary this system targets also on the unrelated studies and additional modules includes collections clinical information and third party products. While in the our system focuses only the patient and the hospital management that is much related to the study. 3. Hospital Information System of SCM Corporation This Creative Socio- Medics Corporation’s mission in providing hospital information system is to deliver the best technology, application and services to the health and human services industry by Pill Chunk, Thomas You and Noah Schneider. Creative Socio- Medics Corporation provides hospital information system and software, such as its Avatar Suite products to both the public and private health and human services, healthcare, medical system, plastic surgery, health development for integrating EMMER, managed care, Doctor Technology, computer systems Electronic Medical Record, Cross-platform. Well-known system such as this provides the hospital along with its employees and patients, much ease, reliability and functionality. It provides one place to go for referrals, patient intake and scheduling, clinical documentation, charge entry, insurance authorization and billing management. Comparably this system is the same with the research study we conduct. They both provide medical records of patient, billing statement, patient intake and scheduling by the use of computerized technology. On the other hand our research only focus on the medical problems. Likewise these system also focus on the Hospital Information that are not related to patients. 4. LLC – Hospital Management Information System Hospital Management Information System by Rowena Luck and Melissa Ho in Ghana, addresses the entire major functional areas of modern multi-specialty hospital. Package enables better patient care, patient safety, and efficiency and reduced costs. Provide easy access to critical information. The system provides the benefits of streaming of operations, enhance administration and control, improved response, cost control and improved profitability. Hospital Management Information System is developed on the latest relational database system Visual Basic 6. 0. Hospital Management Information System can be easily customized to the experiments of any hospital. It helps in maintaining a totally secured database of Patients and business information. This system is GUI with user friendly screens and has an easy installation. Has an easy data retrieval with single mouse click and fully parametric billing structure with security features and Service provided by hospital. It can easily Back-up and restore facility without manual intervention. This system is very much related with our Basic 6. 0. And it also provide patient’s record. The difference, is our system don’t provide easy access to critical information that is limited to the Administrator but can be viewed by user. Some hospital prefer to restrict access of Patients personal Record because it is much safer. . Master Hospital Information System The Master Hospital Information System by Julienne Pays, Frederic Serviceman’s and Gallinule Gingered help you ensure that your organization has a clearer claim before dropping the bill. Some hospital, medical groups, and other Healthcare organizations have installed computer system to manage patients information. This will give immediate access to complete patient information as well as tools to guide decision- making and help prevent errors. The complexity of outpatient data flow creates problems many hospital are endings extremely difficult to solve. Master Hospital Information System has develop a software solution to support outpatient coding and basic patient data management task. Hospital enjoy the flexibility of choosing the software modules they need and also implementing them in phases. The Master Hospital Information System provide patient information and bill limited only to patients. Compared to MASH Record and Billing System, it manages and monitor the patients and also deal with the stock of medicines. It has an Inventory system to monitor and to avoid shortage of medicine availability. How to cite High School Enrollment System, Papers

Sunday, December 8, 2019

Effects of Music on Teenagers free essay sample

Every teenager who listens to music interprets the lyrics in a different way. Some people take out a deeper meaning from the lyrics, even going to the point of saying that music saves their lives. Music holds a powerful effect on an individual because it can stimulate and provoke multiple responses-?physiological, emotional, cognitive, and behavioral. But, every genre of music gives its own message to teenagers. Some may enforce positive actions, while some condone negative actions.Rap has the negative status of objectifying women and promoting gang violence. On the other and, rock has a positive reputation because It helps people cope with their problems and Identify with their peers. Everyone. Teenagers Included. Is susceptible to internalizing the messages they hear over and over again. The degree of those messages determines the effect on the teenager. Every genre of music effects teenagers in a different ways. In some genres, like rock, the positive effects outrun the negative, and in some genres, like rap, the exact opposite happens. Alternatively, raps main focus is free styling and looping words to create a story in a flowing rhyme, keeping it in sync with the beat.In most cases, like the rapper Machine Gun Kelly, the artist performs by themselves with the assistance with a DC or MAC to play the musical tracks for the songs. Rap displays a larger emphasis on lyrics, while rock likes to have a variety of sounds. In the rock genre, its all about expression. Rock music can speak about all kinds of topics, from love to some not so pleasant. Many rock musicians sing about real issues that teens are going through, which helps teens find motivation. Adolescents sometimes find it difficult to communicate with older people, most of the time because of ideological differences.This often makes teens with problems shy away from seeking help and guidance. Teens find hope and encouragement when they listen to music that talks about problems they are going through. The identification they are experiencing with the rock song lyrics can also help teens to become more tolerant and open-minded. A study published for the 9th International Conference on Music Perception and Cognition reported that mood regulation is one of the most important reasons why people listen to their favorite music (Uncommon).Rock music can help mood regulation in teenagers, especially females who are prone to mood swings and depression. For example, the song Eye Of the Tiger by Survivor can cause teens to associate with the underdog. The song provides a positive message, while keeping an uplifting tone throughout the whole song. The music provides depressed teens with a mode to forget their problems and participate in healthy activities, such as dancing. While rock has been given a positive reputation for allowing teenagers to express themselves, some have given it a poor reputation because it can intensify emotions.While those people who are naturally happy and cheerful are less likely to have effects from the negative lyrics, other, less fortunate teens might not be the same. Adolescents who are susceptible to negative, violent, or depressive thoughts are more likely to have those feelings, and act on them, after listening to rock sic. At the same time, if a person is not experiencing those negative thoughts, the music can act as a catalyst, causing the teen to have these thoughts and urges. The rap genre is often given a negative reputation for the way it effects teenagers.Critics of the genre say that the music objectifies women and promotes drug use. For example, the song 9 Problems by Jay-Z, repeatedly refers to a woman as a pitch. This song allowed women to be categorized under the vulgar name pitch, because of the high reception the song received in the media (The Portrayal of Women Within Popular Music). A cent study by WebMD reports that teenagers who listen to rap music are more likely to have babies and engage in risky sexual behavior (Cheerier). Apparently, this behavior is because the lyrics in many rap songs promote the idea of women as nothing more than sexual objects.Correspondingly, it was shown that youth who listened to rap songs were more likely to get involved with drugs. This is because in some songs, the artists refer to drugs that the person has not heard of, which sparks their curiosity to learn and most likely try the new drugs. The rap genre can also give teenagers a false sense of longing. When they hear about, or see in the videos, expensive possessions, they feel that if they spend their money to buy that stuff, they can be just like the people in the videos.The media then uses this to their advantage to market products to the younger, naive generations. Even though rap is seen as a vulgar music genre by a large population, it can be positive for teenagers. It makes a person feel good about who they are because even if they may not live a good life, they can relate to the lyrics in a particular song. This is different than the false sense of belonging because instead of the individual trying to fit in, they are finding the place where they fit in, while not changing themselves. Rap lyrics also help youth feel free and powerful.They are free to express what they want to express. Listeners of the music have even gone to the extent of calling the rap genre a religion for troubled youth because it provides them with an outlet to express themselves and something to believe in. It is evident that rock and rap are very different genres that expose different messages to teenagers. But, no matter the genre of music, studies have shown that the use of music videos how an increased open-mindedness to deviant behavior among teenagers. The music videos reinforce what is being heard in the lyrics with the use of visuals.They usually exhibit sexual innuendo, acts of aggression, and gender stereotypes. Research has shown that, after watching videos, men said it was necessary to pursue the women to an inappropriate extent, while women thought it was annoying and/or disturbing. Men scored higher in relations to attitudes for sexual overtones, while women scored higher on the acceptance of interpersonal violence. The results of the study also showed that women ho were often subjected to violent music videos were more accepting of violence.